OOH News South Africa

Show off your street (pole) cred and win

Entries for the 2009 Street Pole Ads Cannes Award, which is currently being launched to top creative agencies across the country, open on Saturday, 1 November 2008. Presented annually by the ADreach Group, the award recognises creative excellence and appropriate application of creative to street pole ads as a unique outdoor medium - with the chance of winning an all-expenses paid trip to attend Cannes Lions.

In addition to a trip for two to attend the 2009 Cannes Lions International Advertising Festival, the winning team will also secure R100 000 free Street Pole Ads advertising for their client. The winning creative director takes home a 42” LCD television, and the top three campaigns will be entered into the outdoor media category at Cannes.

A select panel of senior creative directors will judge all submissions for selection of the top three finalists. Artwork will be evaluated on creativity and effective use of the medium - which includes adhering to basic outdoor advertising guidelines as specified in entry criteria. Entry is free and you can enter as many times as you'd like.

Get street-wise and get your entries in by 9 February 2009. For creative criteria and entry details, go to www.adreach.co.za or contact ADreach on + 27 (0)11 327 7110.

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