The foundation will be the recipient of all funds and donations towards the wellbeing of children with cancer and other life threatening blood disorders. As part of this initiative, Cadbury's has sponsored the hot chocolate which will be served on these days.
"We are looking forward to sharing hospitality with old agency friends and meeting new members. Past responses to our fund-raising drives amongst media agencies have been phenomenal and this year will be no different - so it may be a good idea to forget the diet, at least for a day!"
