Twitter conversation insights into the #DACongress
Habari Media looks at a few Twitter stats from last weekend's #DACongress, following the appointment of Mmusi Maimane as the official leader of South Africa's main political opposition party, the Democratic Alliance (DA).
#DACongress and @MmusiMaimane received a combined 26K+ tweet mentions and over 477 million potential impressions. Hashtag, #DACongress, accrued over 29,000 tweets with 440 million impressions while the account, @MmusiMaimane was mentioned in over 7,000 tweets and 37 million impressions.
Top retweets
- @MmusiMaimane - 433 RTs "Now, the real hard work begins. Thank you all for your support!"
- @DA_News - 263 RTs #DACongress: FINALLY the New Federal Leader of the DA is @MmusiMaimane"
- @ChesterMissing - 195 RTs "Well done .@MmusiMaimane. I hope you have the courage to speak back to your white supporters about their privilege and what apartheid did"
- @WilmotJames - 184 RTs "Congratulations to @mmusiMaimane on being elected as leader of the @DA_News. Let's unite and serve the best interests of the people"
- @Our_DA - 433 RTs "#DACongress: New Federal Leader of the Democratic Alliance, @MmusiMaimane"
"What's clear is that South Africans use Twitter to respond, report or react to news and events in real-time and follow these events via their social media platforms," says Marius Greeff, Commercial Director at Habari Media.
Statistics supplied by Adynamo. Source: Crimson Hexagon / Terms: #DACongress, "Mmusi Maimane" (7 May - 11 May 2015) - South Africa only.
