The New Age to launch 24-hour TV news channel

For more:

• City Press: Guptas' New Age to start 24-hour TV news channel... Well, this should get things humming, but the question is: Will the new channel be able - or willing - to provide audited viewership figures? Currently, while The New Age newspaper claims a very respectable circulation, it is not audited to verify its claimed figures ... according to IOL, "Unlike other mainstream newspapers, The New Age is not audited by the Audit Bureau of Circulation, which verifies the number of copies a newspaper sells." Will the new channel be anything different when it comes to viewership claims and the question of auditing them?
  
• Also see New Age to launch TV news channel - report... and Gupta's New Age to start TV news channel...