What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
Yebo Millionaires launches today
Vodacom South Africa is set to launch a television game show called Yebo Millionaires. SABC 1 has been selected as the media partner and the Yebo Millionaires game show will be aired for the first time on 18 October 2005.
Yebo Millionaires is exclusive to Vodacom customers and is open to Contract, Prepaid and Top Up customers. This loyalty programme will reward Vodacom customers with cash prizes in excess of R1 million every week. The weekly TV game show is set to run until April 2006 and will be broadcast every Tuesday on SABC 1 just before 6pm.
Entering the game show is easy. Vodacom customers need simply SMS any 9 letters of the alphabet to 32082, the Yebo Millionaires SMS line. During the TV show, the winning letters will be announced and the customer who has a nine letter match can win R1 million, those that have an eight letter match can win R100 000 and for a seven letter match customers will receive a R29 recharge voucher.
Vodacom will also give away cellphones during weekly lucky draws and a Ford Focus motor vehicle in monthly lucky draws.
Letters can be repeated and be in any order. Once customers have SMS'ed in their nine letters, they will receive an SMS with an easy multiple choice question that must be answered correctly in order to qualify to play the game.
A random selection mechanism will be used to choose the nine (9) winning letters and the weekly results will be audited by Vodacom's independent auditors.
Part of the proceeds from the Yebo Millionaires game show will be donated to various charity organizations. Details of the charity organizations will be shared with viewers during the broadcast of the show. With every single entry, Vodacom customers will make a difference in the life of someone less fortunate.
