Two new Discovery Networks channels on DStv

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Danette Breitenbach

Two top channels will launch on 14 October 2011 on DStv, with Discovery Networks, Central & Eastern Europe, Middle East and Africa (CEEMEA) releasing TLC, its flagship female brand and ID (Investigation Discovery), allegedly the fastest growing cable channel in the US. Both will be available to Premium and Compact subscribers in South Africa and across the African continent.

TLC broadcasts the best in female skewed lifestyle, reality and factual entertainment programmes from around the world; whilst ID offers viewers a line-up of excellent crime-related documentaries.

The launch of the channels takes its portfolio on DStv to six channels including Discovery Channel, Animal Planet, Discovery World and Discovery HD Showcase. Both of the new channels will also have commercial airtime added in Q1 2012.

Phillip Luff, country manager, emerging business for Discovery Networks CEEMEA, says, "We have had a good relationship with DStv over the last 15 years and are confident that with the addition of these channels, this will go from strength to strength. The programmes have been successful in markets all over the world and their addition forms part of our continued investment in Africa."

Commenting of the launch, MultiChoice GM for content Aletta Alberts said, "The brands are world-famous for engaging audiences with a mix of entertainment and information, presented with emotion, spirit and style. We understand that as our audience grows and their viewing needs become more diverse, we must evolve. To do so with a partner like this is a significant step forward in building our products."