What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
Living positively with Jet
Jet has announced its support of Siyayinqoba Beat It!, one of the first HIV/Aids educational television programmes presented entirely by people living openly with HIV, and targeted directly at those living with the disease, their partners, friends, families and colleagues.
Siyayinqoba is a co-produced by SABC Education and Community Health Media Trust. The programme is broadcast on SABC1 on Thursday mornings at 10h30.
Jet has provided a R30 000 clothing sponsorship for the Siyayinqoba Beat It! Series. Jet Club members - over 1.2-million people from South Africa, Botswana, Namibia, Lesotho and Swaziland - are well aware of the threat of the disease within their respective communities. In response to their concerns Jet Club endeavours to provide guidance and support in a multitude of ways, such as the provision of free antitretrovirals in the case of accidental exposure to the virus and a 24-hour counselling careline.
The Siyayinqoba Beat It!, programme was selected as a beneficiary because of the success of its previous three series and because its 'living positively' with HIV/Aids positioning is in line with Jets own Good For Life promise to its members and account holders.
For more information on Siyayinqoba Beat It! please visit www.beatit.co.za
