What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
Oracle Airtime gets Sony Entertainment TV
Oracle Airtime Sales will represent Sony Entertainment Television's channel advertising from 1 November 2009 it was announced yesterday Thursday 29 October 2009. Fully distributed on the Premium and Compact bouquets of DStv (113), Sony Entertainment Television now reaches over 2.6 million subscribers in more than 40 countries.
Oracle's representation will give advertisers across Africa access to the international channel's top-quality entertainment, appealing predominantly to 18 to 49 year olds.
“The channel offers advertisers a desirable and fast-growing target audience with high spending power,” says Philipp Schmidt, GM, Africa Networks, Sony Pictures Television. “Through this relationship with Oracle, we are now able to offer advertisers access to our content - including first-run and award-winning series.”
“We are very excited to be able to offer a channel of this calibre to advertisers who will be targeting a large, yet specific and well-defined, audience across the African continent,” says Tracey Hawkridge-Visser, Oracle's GM of channel sales. “We look forward to offering advertisers packages to help them reach this sought-after audience.”
