24 hour Africa magic

M-Net’s AfricaMagic Channel, which launched in December 2003 as a seven hour channel, began broadcasting 24 hours a day, seven days a week, as of 1 April 2007. The African general entertainment channel showcases homegrown entertainment produced in Africa, by Africans, for Africans.

Hamida Suliman, head of the Africa Magic Channel, says, “This channel truly has a life of its own. When we set out this idea was to provide a home for African content, a place where TV viewers could find African entertainment. Today I can confidently say that our audiences have forged into a community that shares African stars, stories and an identity.”

Viewers are now able to view 24-hour award-winning entertainment on channel 102, including the new daily breakfast show, Africa Awakes, Season 3 of Treasures, Rough Edges, the reality show ‘Niger Delta Peace Initiative’, season 2 of the Oge with Iretola Fashion Show, Shallow Waters and House a Part. AfricaMagic will also screen the 2007 AMAA Awards in May 2007.

Comments Gavin Ritchie, manager: Africa, Oracle Airtime Sales, “AfricaMagic is recognised as one of the leading channels on the DStv bouquet and has been well-supported by the advertising industry. We thank them for their support and hope to continue with our business relationship as AfricaMagic grows from strength to strength.”