Brand extension for Jacaranda FM - Lekker TV
Jacaranda FM has collaborated with KykNet Musiek to create a new television proposition, Lekker TV, on every Saturday on DStv Channel 146, with nine hours of weekly television content from 10:30am - 7:30pm.
Jacaranda FM presenters Rian van Heerden, Janina Oberholzer, Frankie du Toit, Morne JK, Robbie Kruse, Barney Simon and Martin Bester host it. The show is positioned as an additional platform where audiences can connect and interact with the brand, further enhancing engagement for established and new fans as well as for clients.
New offering
Jacaranda FM GM, Kevin Fine commented, "Our ability to create tears, laughter or goose bumps has an additional outlet and the partnership with Urban Brew Studios and KykNET makes this a powerful offering. We will be taking our personalities and their guests, artists and magical moments to television, which creates a new offering that will provide a new platform for our listeners to interact with us and enhance client opportunities. The exciting part is the ability to take the great content that we are creating and sharing it with television viewers around South Africa."
KykNet's head of Afrikaans music channels, Janine Opperman stated, "Lekker TV is a block of Afrikaans music entertainment, featuring favourite Jacaranda FM presenters and the week's highlights. Each hour has a unique theme, presented by a different jock. Packed with music videos, witty interviews, songs, games and even field reports, the show will change live radio music on KykNet. It is radio-television in the true sense of the phrase."