What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
Even bigger victory for DStv at the 2006 Promax Awards
DStv once again excelled at this year's Promax and BDA Awards with six Gold, five Silver and one Bronze statuettes. The 2006 awards were held in New York City, 22 June 2006, and pitted DStv's television campaigns against those of international networks such as Discovery Europe, MTV Networks and BSkyB.
Enthuses MultiChoice sales and marketing director Graham Pfuhl, "The Promax awards are the pinnacle for any global broadcaster and we are especially pleased that we have won more awards than in previous years - beating our own record and that of any other South African company. This shows clearly that our DStv product is not only in line with global trends but also a real pace setter'.
He further attributed the excellence of the DStv on-air promos to a tried and tested relationship between MultiChoice and multi-award winning production company Studio Zoo, headed by Cathy Ferrara and Adi Leach. Studio Zoo has previously won the Promax Platinum Award, 10 Gold, nine Silver and two Bronze Promax Awards. The company also produces a variety of M-Net and MultiChoice Africa communication and promotions.
DStv's campaign to promote the usage of the PVR decoder came out with shining colours. Pfuhl comments, "As the saying goes...You are only as good as your last game! We continuously strive to surpass our previous achievements and are especially pleased on being acknowledged for our PVR campaign. We set off to position the PVR as a user friendly must-have gadget. And to be rewarded for our efforts is absolutely gratifying"
The 2006 BDA World Gold Awards
Interactive Applications Promotion Campaign
DStv PVR - GOLD
Art Direction & Design: Promo for Interactive Media - Out-of-House
CASINO GAMES - GOLD
Art Direction & Design: Promo for Interactive Media - Out-of-House
PIMP MY MOBILE - BRONZE
The 2006 PROMAX World Gold Awards
Cable & Satellite Systems : Editing
DStv HOLIDAY SOUNDBITES - GOLD
Cable & Satellite Systems : Original Music Composition for a Promo
I LIKE THE WAY (BODYROCKERS) - GOLD
Cable & Satellite Systems : Theatrical Movies Released to Television Promo
FEEL GOOD MOVIES (MICHAEL BUBLE - ANTICHURN) - GOLD
Cable & Satellite Systems : Use of Library Music for a Promo
MORE DStv (BRANDING PIECE) - GOLD
Cable & Satellite Systems : Children's Programme Promotion
HOLIDAY HIGHLIGHTS - SILVER
Cable & Satellite Systems : Event Programme Promotion
VALENTINE'S HIGHLIGHTS - SILVER
Cable & Satellite Systems : Interstitial ID/Brand Promotion
VALENTINE'S IDENT - SILVER
Cable & Satellite Systems : Reality Programme Promotion
FEEL GOOD DOCUMENTARIES (MICHAEL BUBLE - ANTICHURN) - SILVER
Cable & Satellite Systems : Sports Programme Promotion
FEEL GOOD SPORT (MICHAEL BUBLE - ANTICHURN) - SILVER
Promax & BDA is a global, non-profit association dedicated to advancing the role and effectiveness of promotion, marketing and broadcast design professionals in the electronic media. The Awards are judged by an international panel of promotion and marketing professionals, based on three criteria: overall creativity, production quality and results in achieving marketing objectives.
