Isuzu Truck SA launches book collection charity drive

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In support of Isuzu Trucks’ involvement with Standard Bank IRONMAN South Africa, the #ITSAEMPTYTRUCK project kicked off in Port Elizabeth on 24 March 2016. Based on the international award-winning concept, ‘The Empty Shop’, Isuzu Trucks is inviting the public to donate, literally filling up an empty truck with books.

“Each book brings us a step closer to driving a better South Africa,” explained Craig Uren, chief operating officer for Isuzu Truck South Africa. “This was a natural leap for us as we’ve always been interested in empowering the youth and giving back. As our workforce hails from the Eastern Cape, Port Elizabeth is the most natural place to commence our efforts and give back to less fortunate communities.”

Building blocks

The selected beneficiary for this year is the IRONMAN 4 the Kidz Charity Trust. IRONMAN 4 the Kidz is a non-profit organisation that aims to raise awareness for the plight of less fortunate children.

Garth Wright from IRONMAN 4 the Kidz said that he was delighted with Isuzu Trucks’ pledge to help combat illiteracy. “We are grateful for the #ITSAEMPTYTRUCK project. Literacy is very close to our hearts as an organisation. The fact that Isuzu Trucks is willing to support our dream and fight beside us, is a real honour.”