Calling the victors to their spoils. © Loeries.

The event, hosted by Donovan Goliath, recognised the best of brand communication and design across Africa and the Middle East in the Student, Out of Home, Print, Shared Value and Digital and Design categories. Special awards included the Marketing Leadership and Innovation Award as well as the Brand SA Young Creatives Award.

Across the six categories, 161 Loeries were awarded, including 2 Grands Prix, 20 Golds, 42 Silvers, 69 Bronzes, 6 Craft Golds and 22 Craft Certificates.

Grand Prix Loeries, the award given for the best work across the show, were awarded to:

• In the Design category, the architecture project ‘Kleine Rijke’ by David Krynauw, South Africa
• In Typography Design, Theatre Hours’ ‘Acting Identity’ by TBWA\Istanbul

The Marketing Leadership & Innovation Award was presented to Andrea Quaye, vice president marketing at Anheuser-Busch InBev. “Over several years, it is clear that Andrea Quaye was personally involved in her brands’ successes, and has been an active contributor to their market positions in South Africa,” says Andrew Human, CEO of the Loeries. “She is a worthy recipient and outstanding example of the leadership, dedication, loyalty and commitment to a brand that is required to go beyond the ordinary.”

#Loeries2019: Andrea Quaye wins the Marketing Leadership and Innovation Award!

Juanita Pienaar  23 Aug 2019

Simphiwe Mnguni, graphic designer at Sunshinegun, and Gregory Leigh Booysen art director at King James Group received the Brand South Africa Young Creatives Award, which recognises the creative performance of individuals aged 27 or younger. Each winner receives a Gold Loerie and US$5,000.

“It has been a 3-year partnership and each year we are inspired by the extent of young talent in the region,” said Sithembile Ntombela, general manager of marketing at Brand South Africa. “Their energy, attitude and passion for the industry again reached new heights and we salute Simphiwe and Gregory who, against tough competition, told the best stories this year.”

In the Student category, 6 Gold and 1 Craft Gold Loeries were awarded, with students from North-West University winning 2 Golds, Vega 2 Golds, AAA School of Advertising 1 Gold, Stellenbosch Academy of Design and Photography 1 Gold, and the Open Window 1 Craft Gold.

In partnership with the UN Women’s Unstereotype Alliance thought and action platform, the 2019 Student Facebook Challenge brief was to create a powerful mobile-first Stories ad campaign for the United Nations’ HeForShe campaign. The objective was to increase awareness and facilitate positive, visible change on gender equality. A Gold Loerie went to Vega School Johannesburg for ‘Know Her Name’ (Roger Dos Santos Xavier, Tshegofatso Kwele and Cara Brauckmann). A Bronze Loerie was awarded to Mandela University, Port Elizabeth, for ‘Changing the Conversation’ (Sibuyiselwe Nhlangwini, Thembelihle Buthelezi and Mseki Ludwe Mkinase).

#Loeries2019: Facebook's Aviv Weil on how upskilling the youth can impact the creative industry in a powerful way

Juanita Pienaar  23 Aug 2019

“We really wanted students to engage themselves on the issue of stereotyping,” said Anne Githuku-Shongwe, Representative at the United Nations Women South Africa Multi-Country Office. “If we can begin to impact on students moving into this creative industry that shapes how we believe men and women should be in society, if we can start changing every billboard that comes up, every ad consumers see and hear, imagine what that would do? Strong women and strong men, positive families. These are the images we want portrayed. And just one powerful ad can make such a difference.”

#Loeries2019: Check the stereotypes in your creativity

Leigh Andrews  23 Aug 2019

The 2019 Loeries awards were judged by over 140 regional and international industry leaders, including international jury presidents Nedal Ahmed, Tara McKenty, Ralf Heuel and Katja Thielen.

The final awards evening takes place on Saturday 24 August and more information on the Loeries can be found on loeries.com.

All the Friday night award winners