New DJs add to 93.8FM lineup

16 Feb 2012

PR guru and Mango airlines spokesperson, Hein Kaiser (@HeinKaiser) of RedStar Communication, has added to his portfolio of talents by presenting the brunch radio show on Gauteng's Mix 93.8FM on weekends, 9am-12 noon. He follows Mike Mills, who presents weekend breakfast between 6am-9am and is followed by Saskia V, noon-3pm slot.

Hein Kaiser

The station announced its new lineup, effective 1 March 2012, which will see programming more aligned with the station's positioning coupled with a refreshed and aggressively competitive strategy.

Other names include Cleone Cassidy, one of the first woman DJs on commercial radio, who will present the noon-3pm show during the week and Derek "The Bandit" Richardson (@DerekTheBandit) broadcasting his show from the UK every Saturday at 6pm.

Kaiser's show will be mainly music from the '80s, '90s and early 2000s, with a bit of chat, entertainment reviews and sport.

"Hit-maker philosophy"

Cleone Cassidy

"I believe that we have one of Gauteng's best radio lineups with a music format that avoids tiresome rotation and overplay. The station has a hit-maker philosophy where on-air talent enjoys the freedom to entertain our audience. We believe that this is where good radio should be positioned," says programme manager Neil Gundry (@NeilGundry).

This philosophy continues to attract well-known personalities to the station. Gundry adds that the new schedule also ups the ante on its weekend line-up substantially. Speciality and special interest shows are aired after 6pm weekdays with specialist music slots over weekends.

For more, go to www.mixfm.co.za and follow @Mix938FM on Twitter.

Updated at 2.04pm on 16 February 2012.