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RadMark to represent P4
Makana Investment Corporation have appointed RadMark to represent the Cape Town-based P4 104.9 with immediate effect. RadMark will handle all national advertising for the booming Cape station, as well as P4 KZN station.
P4 CT is pulling away from competitors in the Cape and currently holds the no. 2 position, 21% market share of adults LSM 6-10. P4 believes that the revised programming and music selection is attracting these prime audiences.
"An improved sales and marketing infrastructure from RadMark, will certainly assist in boosting the stations considerably. We're very excited about this agreement," says Svein Larson of Makana Investments.
Whilst on the RadMark side, Coen Gous, MD of RadMark commented that, "we've been wanting to represent the P4's for some time now and we're delighted to move forward on this. The P4's offer a new dimension to our radio portfolio, and because they fit into a growing demand from advertisers, they're poised for enormous growth... an exciting era awaits us."
