Radio station’s W Cape, KZN sales going in-house

Gavin Meiring, MD of Heart 104.9, comments, “RadMark is an extremely professional radio sales house and we will continue to rely on them for our national sales, particularly in Gauteng. We have now reached the point where we are ready to take ownership of our inventory sales and build direct relationships with our Cape clients and agencies.”

Adds Lizette Anderson, GM for RadMark (Cape Town), “RadMark Cape Town has exceeded sales expectations on the station, enabling Heart 104.9 to establish itself as a reputable media brand. We understand the station’s revised strategy regarding its representation in the region.”