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Radio station’s W Cape, KZN sales going in-house
As of 1 May 2007, Heart 104.9 will be handling its own sales in Western Cape and KwaZulu-Natal. RadMark will continue to represent the brand for airtime sales in the other regions, especially Johannesburg.
Gavin Meiring, MD of Heart 104.9, comments, “RadMark is an extremely professional radio sales house and we will continue to rely on them for our national sales, particularly in Gauteng. We have now reached the point where we are ready to take ownership of our inventory sales and build direct relationships with our Cape clients and agencies.”
Adds Lizette Anderson, GM for RadMark (Cape Town), “RadMark Cape Town has exceeded sales expectations on the station, enabling Heart 104.9 to establish itself as a reputable media brand. We understand the station’s revised strategy regarding its representation in the region.”
