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That means one out of every five homes sold is sold to a single woman. According to South African bond originator ooba, local statistics show that the past four years have also seen significant growth in this market. This was also confirmed by Tony Ketcher, MD for Seeff Properties in Randburg who says, "We are definitely seeing a year-on-year increase of single women purchasing properties."
According to the results of this research, single women accounted for 16% of home buyers last year, lower than the long-term average of 20%. But they were still well ahead of single men, who accounted for only 9%.
"This trend began in the 1990s," says 1st for Women Insurance's executive head, Robyn Farrell, adding, "One factor as to why single men have not caught up might be because men don't think about buying a house until they meet the right woman and decide to settle down. The statistics are also partly due to demographic changes. More women than ever are primary breadwinners in their households."
The results of a recent census revealed that although the average South African household is still headed by a man, the number of women breadwinners has been increasing and is currently about 16%.
Stats SA recently recorded the number of households headed by single women at about 14% of the population. Women's positions are becoming better in the workplace too with more women occupying managerial roles. This has helped shift the ratio of home buyers.
"More women are realising that they need not stay in unhappy relationships because of financial reasons," says Farrell. "They can earn their own living and buy their own houses without depending on men for that."
"Single women are more proactive these days when it comes to planning their financial futures and have clear goals about what they want in terms of wealth creation so they plan for it," he says.
Farrell has the following advice for women who want to enter the property market: