Top stories




Marketing & MediaCycle for Change campaign sets a high standard for purpose-led brand investment
MANGO-OMC 1 day


Marketing & MediaRegister for the CMO Summit, free tickets available to Biz readers
Bizcommunity.com 3 days
More news

















Samsung has created a new system of naming its smartphones, focused on its expanding portfolio of Android devices. The naming structure will organise and group all devices into five classes, identified by a single alphabetical letter. Devices will then be further designated by an additional indicator which will identify specific functionality.
"As Samsung continues to innovate, our goal is to provide consumers with an experience uniquely tailored to their needs. We have introduced steps to ensure users can simply identify the device designed to deliver the perfect experience for them," said Paulo Ferreira, product management and business solutions at Samsung South Africa.
"In addition to this new naming strategy at IFA this year, we are unveiling the GALAXY M Pro, GALAXY Y and GALAXY Y Pro - designed with the professional and social consumer in mind. These products further build on the phenomenal success we have enjoyed with the GALAXY range."
According to the new naming structure, new class designators refer to the specific category that the smartphone product fits into, for example a premium device, or an entry-level device. All classes will be used within the higher branding of the 'GALAXY' smartphones.
Class indicators allow for a more specific description of the key selling points of a device: