Sheraton marks guest experience transformation with new logo design

The design offers a modernised look and feel to match the hotels reimagined spaces.

"We are excited to introduce the new direction of the brand’s iconic symbol in the Middle East and Africa, where Sheraton has nurtured long-standing relationships with guests, owners and communities for over 50 years," said Sandra Schulze-Potgieter, Vice President Premium & Select Brands, Marriott International Middle East and Africa.

"In line with the transformation of the brand, we will showcase our early adopter properties, the Sheraton Jeddah Hotel and Sheraton Grand Hotel, Dubai soon."