Moshito 2012, a platform to strengthen partnerships

With the worldwide music industry in an extraordinary state of transformation, it is crucial for all its players to be re-thinking their business strategy both locally and internationally. With this in mind,
Moshito 2012 is proud to announce some exciting partnerships for this year's event.

The first of these is the collaboration with the European Union National Institutes for Culture (EUNIC). Over the years many EUNIC members have supported the conference in their individual capacities. This year EUNIC has taken a more coordinated approach. Engaging with the Conference organisers, EUNIC will identify and invite European participants to form a panel with
their African counterparts to participate in the Moshito 2012 programme.

Support will extend networking

"Obviously there is already a great deal of interaction between African and European musicians, music entrepreneurs, and other actors on the music scene, but we believe that EUNIC's support of the Moshito Music Conference will extend the opportunities for networking, collaboration and business partnerships between the two regions," says Wayne Harper from EUNIC.

He says that there is an enormous mutual interest in music between Africa and the EU both in trade and cultural relations. Music is of particular interest to EUNIC as an art form which can unite people by easily transcending barriers of language as well as differences of culture - reflecting similarities between the two regions in terms of a diversity of culture and multilingualism.

"This partnership holds great value for us as a music sector enabling Moshito's prominence in the African market, as well as extending and consolidating our global footprint," said Moshito chairperson King Phatudi-Mphahlele.

Celebrating Jamaica's jubilee

Other partnerships include aligning Moshito 2012 with the SA French Season, which will see collaborations and performances between and with South African and French artists, as well as supporting speakers. Moshito 2012 continues to build on the relationship established with Jamaica in 2011, creating cultural and business exchanges between SA, Africa and Caribbean. To celebrate Jamaica's jubilee, Moshito 2012 intends hosting some of Jamaica's most prolific and iconic reggae artists.

Moshito 2012 joins with Reunion Island's Indian Ocean Music Market (IOMMA) in an exchange of opportunities between artists and professionals of the Indian Ocean and those from Europe, Australia, America and Asia. A South African delegation will be attending IOMMA in May this year, with Moshito reciprocating and hosting an IOMMA / Reunion Island delegation in September.