The concept will transform audience expectations of a live show and is the first of numerous creative endeavours between Volkswagen South Africa and The Parlotones.
"We believe that this world-first 3D activation perfectly aligns with the ethos of the Volkswagen brand. Volkswagen South Africa is excited to partner The Parlotones on this innovative 3D concert," said Mike Glendinning, sales & marketing director of Volkswagen Group South Africa.
Dragonflies & Astronauts is a rock theatre production, which is being developed complete with storyline, sets and characters revolving around the greatest hits of The Parlotones. The show will run from 11 to 17 July and global broadcasting will take place on the 16th. Local fans will be able to watch the performance live in 3D at 14 NuMetro cinemas throughout South Africa.
International fans will be able to see the live 3D production on various platforms that are currently being negotiated by Ridgeline Entertainment.
Eban Olivier and Danie van der Heever of Catalyst Entertainment are the creative minds behind the production. The team were responsible for the show design of the Parlotones Live at the Coca Cola Dome as well as Sony 3D Worldwide - the global launch of Sony's 3D technology worldwide.
Fans of The Parlotones will be able to catch all the action in full 3D in real time at the following NuMetro Theatres:
