Winning the pitch hands-down against one of SA's largest production houses, New Vision Pictures' trademark raw, unorthodox style was lauded by ad agency, MetropolitanRepublic, as the perfect fit for the SAMA campaign.
“We're known for doing things differently and for really pushing the boundaries. We take a totally unconventional approach to filming and editing and I think that's what really sets us apart as a production house,” explained Graeme Swanepoel, New Vision Pictures film director and head of creative.
New Vision Pictures recently completed the first SAMA spot, which aired last week, and is gearing up to shoot the next one soon. The high-profile campaign comes just months after the company was commissioned by DStv's Vuzu to produce a second, 13-episode season of the pop cult reality show, Cream Cartel. In the wake of Cream Cartel's success, New Vision Pictures was again commissioned by Vuzu to overhaul and redesign the channel's popular anti-dating show, Vixens. Both shows are currently in production, with the first episode of the sexy, new Vixens airing on 7 April, 2010.
