Riky Rick's CottonFest partners with the Department of Arts and Culture on digital educational series

As a build-up to the third annual CottonFest set to take place in February 2021, the Lab Live is an initiative powered and supported by the Department of Arts and Culture, set up to empower future industry players from the safety of their homes, in light of the current global situation.

“With the industry currently flipped on its head, the CottonFest family came together with the Department of Arts and Culture to bring you this interactive and informative digital series. The initiative was created to gather some of our favourite industry leaders to share their knowledge and insights around various topics within the entertainment industry with us. Ultimately, it’s all about being informed, regrouping and finding the new norm, so we can progress as a culture and figure out what comes next,” said Riky Rick on Instagram.

The South African hip-hop artist and festival creator will host the series of educational sessions that will be featured on all CottonFest channels for fans to both enjoy and also learn from.

Curated under the main theme of ‘going forward’, the series will centre around four relevant topics, where experts, in their field, will share their knowledge and advice to encourage the industry during this difficult time. Topics include the industry; your brand; legalities and royalties; festival and brands.

The Lab Live guest speakers are a list of high profile industry players including:

• Kreative Kornerr founders Mzukisi Siwundla and Thato Tlhankana
• Matchbox Live CEO Theresho Selesho
• Jägermeister experiential marketing manager Bea Theron
• Attorney Manaileng Maphike
• Artist manager and A&R, Bash Vision
• Publicist extraordinaire, Melanie ‘Hypress’ Ramjee