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SA fashion week set to be a Regal affair
Chivas Regal 12 Year Old has joined forces with Wanted, the Business Day leisure magazine, and top SA designers to present cutting edge fashion at this year's SA Fashion Week.
The show, entitled 'Ephymol', will commence at 6.30pm on Saturday 30 July 2005 and will include the work of celebrity designer Ephraim Molinguana, whose clientele includes top South African hip-hop musician Mandoza.
Award-winning Durban designer Terrence Bray will present his range of apparel, while Elle New Talent winner Cindy West of Goddess Factor will present an array of swimwear, leisurewear and lingerie.
Chivas Regal South African brand manager Dirk Conradie says: "SA Fashion Week is the epitome of style and fashionability. These are essential factors in The Chivas Life. Chivas Regal 12 Year Old as a premium lifestyle brand is the perfect partner to the event, with its dedicated base of young, discerning male consumers who actively seek the contemporary."
The 2005 event will take place from Thursday 28 July to Sunday 31 July at the Sandton Convention Centre and will feature more than 26 shows, 100 exhibition stands and an arts and culture seminar. The event will centre on the creation of a uniquely South African design identity.
