What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
All aboard the Boks bus
As official sponsor to the Springbok team, Sasol is showing its support for the Boks through a marketing campaign intended to not only get the nation fired-up for a much anticipated Rugby World Cup year, but one that will ultimately build national pride and honour in 2007.
The campaign kicked off at the Bloemfontein Springbok Training Camp where players were treated to the unveiling of their newly branded bus. The new creative showcases the Boks' renowned green and gold colours, with bold designs of the Springbok logo. The design is intended to be simple yet embody the heritage and ethos of Springbok Rugby.
The bus also sports Sasol's new payoff line ahead of the 2007 season: “Sasol. The Springboks. South Africa.”
