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New rules specify that a winner of the Legend category can only win once. The winner of the award will have demonstrated, over the years, knowledge of the media landscape, client brands and market landscape, exemplary communication skills, professionalism, ability to empower, plus involvement, dedication, and commitment to improve the industry constantly.
"The remarkable talent within the media industry deserves recognition and having the opportunity for the company to do so publicly through this forum is an honour," says Elton Ollerhead, MD of Mediamark.