Marcia Mayaba elected as national vice chairperson of NADA

Marcia Mayaba, franchise executive at Barloworld Motor Retail, has been elected as the National Automobile Dealers' Association's (NADA) new vice-chairperson, effective immediately.

29 Jul 2020

Marcia Mayaba, newly elected national vice chairperson of the National Automobile Dealers’ Association (NADA).

“We are extremely excited to have Marcia on board,” says Mark Dommisse, the national chairperson of NADA. “We look forward to working closely with her on various matters impacting motor vehicle dealers from an economic, social, diversity and transformation point of view.”

“It is an honour to have been appointed to the role of vice chairperson, which I embrace with excitement,” says Mayaba.

I intend to add value to the great work NADA does on behalf of its members. The Association has reflected enormous tenacity in its assistance and guidance to its members during the current pandemic and ongoing crisis. What a time to be involved at this level and lead our industry.

Mayaba’s vast involvement in the motor industry spans some 23 years and includes truck rental, car rental, leasing and fleet management and more recently, retail experience. She joined the retail space as a trainee dealer principal (DP), she has completed an Original Equipment Manufacturer (OEM) DP programme, as well as the Sewell’s Dealership Management Trainee Programme. Her first appointment as dealer principal was in 2011. She also holds a Diploma in Road Transport Passenger qualification and is a Gordon Institute of Business (GIBS) Alumni.

Causing disruption within a male dominated industry, Mayaba strongly believes in not altering her behaviour and continues to challenge the status quo. She is passionate about the advancement of women in the motor industry and has positioned herself at the forefront of the change and transformation journey.I consider myself a necessary disruptor for the Motor Industry in South Africa. Transformation, change and inclusion are moving at a snail’s pace.

Mayaba admits the picture looks slightly better than it did when she started her journey in the motor industry in 1997. Transformation, diversity and inclusion are not a female agenda only.

She encourages open and honest dialogue as well as embracing crucial conversations which according to her “add value to the longevity and sustainability of the industry”.