The South African Travel Blog Awards were aimed at acknowledging the top travel and travel related lifestyle bloggers in South Africa. The event included a morning workshop, a lunch of canapés and a networking cocktail party. Furthermore, Stevie French, TV presenter, actress and radio personality served as MC.
The esteemed panel of judges namely Desireé Haakonsen, Natalia Rosa, Deon Kitching and Veli Ngubane, each with their own experience in the travel and lifestyle industry, were tasked to score each blogger according to pre-selected judging criterion. Each blog received a score out of ten for each relevant category.
Winners were chosen in eight categories and each winner walked away with prizes offered by the sponsors involved.
| Category | Winner | Sponsor | Prize |
| Best social media | Fiona Rossiter - | Sun International | Weekend to the Lost City and game drive |
| Inspired Living Blog | |||
| Best design | James Kydd – Ranger Dairies blog | Lufthansa and Swiss air | Remoa suitcase valued R10,000 |
| New comer of the year | Lydia Afonso – Green Lydia blog | Virgin Atlantic | Night in London with whirlwind trip through London |
| Best content | Matthew Sterne – Rhino Africa | LAEO | Tom-Tom GPS with live traffic updates |
| Most seasoned traveller | Dawn Jorgensen - | Delsey | CHATELET HARD Suitcase |
| The Incidental Tourist | |||
| Best lifestyle | Megan Peta - | Avis | Weekend rental in group B vehicle |
| Boring Cape Town Chick | |||
| Best photographic | Christine Meintjes - | Tom - Tom | Tom – Tom Camera |
| Pretty Blog | |||
| Best overall | Christine Meintjes - | Le Boat | A week on a luxury barge from Le Boat. Barging through Europe or the UK is an ideal holiday. |
| Pretty Blog |
All funds raised for the awards went towards conserving South Africa’s unique natural heritage through the Lawrence Anthony Earth Organisation where proceeds were donated to their multi-media youth education programme.
