Between 1 October and 23 October, E! engaged fans worldwide to vote in over 40 categories across TV, music, movies and pop culture. For the second time in the history of the ceremony, the E! People's Choice Awards opened a category dedicated to Africa. The other nominees in the African Social Star of 2020 category included Karl Kugelmann, Sho Madjozi, Thuso Mbedu, Wian van den Berg and Lydia Forson.
The 19-year-old Majimbo, born and raised in Kenya, rose to fame this year when her satirical videos began to go viral on the internet, receiving appreciation and applause from names such as Chrissy Teigen, Lupita Nyong’o, Usain Bolt and Jorja Smith. Since then, she has reached over one million followers on Instagram, collaborated with beauty brands such as Fenty and Mac and has been profiled by global media from Vogue to The New York Times.
On receiving her award, Majimbo said: “Thank you to everyone who voted. I’m so happy to have won, over the moon and through the roof!”
I WON THE E! PEOPLE'S CHOICE AWARD!!!!! ��������������������— Elsa Majimbo ���� (@ElsaAngel19) November 9, 2020
I LITERALLY COULD NOT HAVE DONE IT WITHOUT ALL YOUR AMAZING SUPPORT!!!
A big thank you to @eentertainment for recognizing game �� pic.twitter.com/GCsCna6BJ7