The glamorous annual gathering sees the industry's key figures joined by famous faces from the world of sport and beyond to reward the greatest achievements across the entire business of sport, including the most outstanding and innovative work in marketing, PR, advertising, community investment and sponsorship. The 2014 edition will be staged at the Sandton Convention Centre in Johannesburg on 13 February.
The new partnership was announced in Johannesburg on Thursday at the Sport Industry Summit, an event backed by Cricket SA, SA Rugby and the SA Football Association which brings together the most influential figures from the country's leading sport brands, bodies and organisations to discuss, debate, network and share best practice on all aspects of the South African sport industry.
James Monteith, managing director of the Sport Industry Group, commented: "Discovery is not just a brand with a comprehensive presence across South Africa, but a business already hugely respected for its work within sport. Like the Sport Industry Group, Discovery is committed to developing sport and recognising achievements in one of South Africa's most thriving industries."
Iona Maclean, head of sponsorships at Discovery added: "The Sport Industry Awards is the most important event of the year for those working to drive and develop the South African sport industry, and we are delighted to partner with the Sport Industry Group for the next three years. A great number of fantastic brands, agencies and organisations are involved as partners, entrants, speakers and more and we are looking forward to working with them all as we continue to play our part in this exciting sector."
