The International Fashion Sale joins forces with Jo-Ann Strauss

The project was founded by Strauss in order to give underprivileged girl matriculates the opportunity to look fabulous at their matric farewell dances. Strauss, who herself wore a second-hand dress to her farewell said: "It just made sense to me. I had so many dresses in my wardrobe that I couldn't wear again in the public eye and they were cluttering my wardrobe. I couldn't think of a better way of putting them to good use than to give them to girls who would normally never get the opportunity to wear such amazing dresses for their matric farewells."

Celebrity support

The project welcomes all formal dresses from the public and many celebrities have joined the campaign, such as Michelle McLean, Louise Carver, and Uyanda Mbuli. Even international supermodel Naomi Campbell has pledged a dress after working with Strauss in Barcelona for "Frock 'n Roll".

When the IFS heard of her project it immediately recognised the synergy between the two and set about forming the partnership. The IFS has been around for 14 years and hundreds of thousands of visitors have enjoyed filling their wardrobes with designer gear for next to nothing, so to have the platform to get designer dresses on deserving girls for absolutely nothing was a great opportunity to give something back.

The IFS is happening at the Coca-Cola dome from 29 July to 1 August, 2010, between 10am and 10pm and there will be a stand dedicated to the collection of dresses.

Go to www.internationalfashionsale.co.za for further information.