Recognised for his gorgeous swimwear brand, Dax Martin is at the forefront of local design. With his unique seamless lines Martin produces lingerie pieces to enhance femininity and beautify the art of repose. The show will feature a range of racy yet tasteful sleepwear and lingerie for both him and her in shades of black and encompassing various textures. Having partnered Southern Sun on two previous occasions to present his swimwear, Martin believes the two brands complement each other - both seeking to merge glamour, lifestyle, design and an element of sophistication.
“Just as Martin strives to deliver garments of perfection, so too does Southern Sun endeavour to exceed guest expectations,” said Graham Wood, MD, Southern Sun. “The hotel group's alignment with style is a perfect fit - whether it be food, décor, facilities or service ethics, we aim to set trends within the hospitality industry. And whether guests frequent our hotels for business or leisure, the experience has to be seamless and memorable.”
“Once again Southern Sun's participation in Fashion Week will support local fashion in particular, as well as broader development and economic growth. Often seemingly disparate industries are interconnected - and activities such as Fashion Week constitute an important springboard for awareness and investment.”
Described as a facilitator for the development of South Africa's [and Africa's] fashion industry, Dr. Precious Moloi-Motsepe, chairperson for African Fashion International endorses Southern Sun's involvement. “We are proud of our relationship with Southern Sun. Their support of our local fashion industry and designers shows their commitment to the growth and development of our industry and, ultimately, job creation. We are excited that they will be working with Dax Martin again. This will be a must-see show.”
Tickets to Audi Joburg Fashion Week are available from Computicket, and special day passes are available. For more information, full show schedules and highlights from previous winter collections, go to www.africafashioninternational.com.