#WomensMonth: Ruff Tung launches inclusive collection

What type of women do you design for?
We are 100% motivated and inspired by the woman we dress. We have always designed with an honest approach to what woman want and Ruff Tung is all about celebrating a positive self-image. As designers, we’re inspired by these confident, contemporary women who live full and complex lives.

Be Your Own Kind of Beautiful #rufftungplus #Beautiful #spree #curves #style #wecouldntresist #fabulousfashion #WinterStyle #online #easyshopping #SAdesigners #shopshopshop #TwiggyDress #treeprint #luxuriousknits #kimonotwistdress #wintervolumedress #gorgeousstyles SHOP @spreecoza

A post shared by RUFF TUNG (@rufftung) on Jul 20, 2017 at 8:41am PDT

Do you think it’s important to have a month dedicated to women?

So often we hear women lamenting over their ultimate goal weight – always something they are trying to change about themselves, so our brand mantra has become “Live your best life now”. So a month dedicated to celebrating & honouring all women in our world rings true. We know every woman has her story to tell, her legacy to share. Our struggles & triumphs are what make us who we are & by, showing support & solidarity of one another, we lead by example for the next next generation of women to come.

What would you like to see change in SA when it comes to gender inequality?

We see it daily in our own personal lives and within our business – women being suppressed with negative consequences. If we could wave our magic wands, we would like to see an emphasis on education, giving our youth the opportunity to empower themselves within their communities.