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Fashion News South Africa

Fashion Film Festival winners announced

The Mercedes-Benz Bokeh South Africa International Fashion Film Festival was held recently at the new Aquarium in the V&A Waterfront, Cape Town, attended by A-List celebrities, industry VIPs, producers, designers, fashion film models and invited guests.
Red carpet glamour
Red carpet glamour

This year the festival received over 500 fashion film submissions from around the globe, which were all evaluated against strict set criteria by a panel of industry judges. Only 12 films made the final cut, with category winners each receiving a trophy designed by industrial designer Chris Jones.

The theme was ‘Bespoke’, which was reflected across every element from talking mannequins, a revolving static fashion show to selected films which were screened on large screens throughout the venue, offering a completely unique, engaging sensory extravaganza.

The winners

The winners on the night were:

• Best Picture – The Good Italian;
• Best Cinema – The Good Italian;
• Best Actor – The Good Italian;
• Best Make-up – Interloper;
• Young Designer Fashion Film – White on White;
• Best Director – Boys of Soweto;
• Emerging Talent – Irreversible;
• Best Art Direction – The Three Wives;
• Best Sound – G Spot; and
• Best Fashion – The Chase.

Edward and Ash Winter of Winerstone productions receiving the Mercedes Benz award and $10,000.
Edward and Ash Winter of Winerstone productions receiving the Mercedes Benz award and $10,000.

The highlight and grand prize on the night was the Mercedes-Benz Award with Edward and Ash Winter of Winterstone Productions in LA walking away with $10,000 for their submission – ‘Bespoke’.

Three lucky guests won sparkling diamonds on the night, courtesy of a lucky draw sponsored by Diamond Works.

Included in the evening was a spotlight on the exceptional work of photographer Rankin who received a Lifetime Achievement Award for his important contribution to the world of fashion films.

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