Nivasha Naidoo to market “station for the nation”

With a background in the broadcasting and marketing industries, Nivasha Naidoo has been promoted from SABC2 brand manager to SABC2 marketing manager to oversee the various brand portfolios at the national broadcaster, it was announced yesterday, Wednesday, 29 October 2008.

“I am absolutely thrilled with this new opportunity and welcome the challenge! I believe that as a public broadcaster, SABC2 has an immense role to play in shaping the future of the country. It's humbling to be a part of that process. There are big plans in the pipeline and viewers should expect some exciting developments. My mission is to take SABC2 to the next level with a new positioning; I want to create and leave a legacy which is every marketer's dream,” she stated.

Naidoo started her career in the broadcasting industry 10 years ago, when she was a marketing executive for ZEETV in 1998. She then moved onto M-Net in 2000 as a movie planner and thereafter settled in Cape Town for two years as senior transmission manager for e.tv (2002). Nivasha has been a brand manager for SABC2 for the past three years.