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Toys R proximity#ttp

5 Feb 2008

Proximity#ttp has recently been awarded the Redgwoods account, including the Toys R Us, Babies R Us and Reggies brands. The services marketing agency will be responsible for all advertising and brand activation, including creative, marketing, consulting services, direct marketing and digital initiatives.

In the pitch, proximity#ttp's creative and strategic vision and holistic approach impressed the Toys R Us team.

“Their passion, creativity and understanding for our brand were on target and in line with our thinking. The proximity#ttp team is highly experienced and have depth in their different expertise of above, below, and through the line marketing,” said Issy Zimmerman, Redgwoods director.

“We are hugely excited to be working on such a dynamic brand where we will be given the opportunity to demonstrate our strategic thinking and our ability to change behaviours.” says Nici Stathacopoulos, managing partner, proximity#ttp.

Stu Stobbs, creative partner, adds “What could be more fun than a toys account? I can't wait to start doing work that's gonna get kids screaming into store.”