What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Five marketing tips we can learn from Dr Seuss
We know Dr Seuss as the renowned American writer and illustrator who introduced children and adults alike to characters like Sam-I-Am, The Cat in the Hat, and The Grinch. Using unconventional rhymes, he was able to spread his message of environmentalism, anti-conformity and strange-coloured breakfast foods to audiences worldwide.
In light of his 113th birthday on 2 March, we thought we’d explore how Dr Seuss’ work can be used to better our own marketing strategies. After all, as digital marketing folk, we have brains in our heads, feet in our shoes, and we can steer ourselves in any direction we choose.
Here are a few tips we can take from the good doctor.
Sometimes the answers to the hardest questions can be found in the unlikeliest of places. Like in the pages of a quirky children’s book, in a rhyme or in a character made up by someone with a vision greater than any of ours. Let’s learn from Dr Seuss, shall we?
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