HIV/Aids campaign reaches over 5 million commuters
Siyayinqoba, together with ComutaNet, recently embarked on a campaign to educate economically active commuters on the spread of HIV/Aids in eight of the country's hardest hit provinces, using promoters and audio visual messages on Rank TV and broadcast on Comuta Radio, which has a combined weekly audience of over 5 million commuters.
"Our messaging goes beyond commercial imperatives of brands. As South Africans, we all have a responsibility to ensure that the issues that plague our people are addressed with the same fervour as commercial advertising. By supporting the work of Siyayinqoba through producing the highest standard of campaign for their end, we support the social needs of our audience," states Adrian Goosen, group executive: sales for ComutaNet.