Worx Group launches Covid-19 'Pay it Forward' campaign

Worx Group, a Johannesburg-based marketing and events agency, believes that as much as 2020 will stand out because of the Covid-19 pandemic, it will be remembered equally for the incredible acts of human kindness and generosity that South Africans have shown through this difficult time.

Issued by Worx Group

26 May 2020

Worx Group launches Covid-19 'Pay it Forward' campaign

“CSI and outreach programs have always been a part of our make-up at Worx Group”, says Worx Group MD Jessica MacRoberts. In the past Worx Group has focused primarily on enterprise development and vocational training initiatives. With the severe economic impact of the pandemic and resultant shutdown, MacRoberts and her team have been inspired by the spirit of ubuntu and have refocused their efforts to support a wider range of worthy beneficiaries.

“There is no doubt that the pandemic has had a disastrous effect on the events industry, but we know that many people, across many sectors, are suffering”, says MacRoberts. “We are therefore pinpointing a number of different causes within three areas – health, community and SMMEs.”

Worx Group’s ‘Pay it Forward’ initiative was launched on 1 May, in terms of which for every new Worx Group project confirmed from 1 May 2020, a portion of the revenue from the overall project budget will be donated to support a worthy cause.

“We look forward to exploring opportunities with our clients to make a difference in the lives of others negatively impacted by Covid-19.”

Worx Group is a leading live and virtual experiential agency that combines strategy with design, digital and production, to create effective brand experiences that engage audiences and ensure return on investment.