SA activation agency appointed for Cricket World Cup

The South African agency won in a five-way pitch to win the account, reportedly the first time that the ICC has appointed one agency.

"Over the last 11 years, we have deliberately built our business around sustainable growth and this appointment is testament to the fact that there is a place on the global stage for a real, added value service that builds brands effectively and efficiently," says Andrew Ross, joint MD of Maverick.

"Being chosen as the preferred partner for the ICC proves that activation innovations, eventing excellence and home-grown South African ideas truly have a place on the global eventing stage."