What to expect from Mediatech

Breakthrough technologies transform experiences and influence how the media and entertainment technology industry operate. The show pulls over 7,500 visitors and displays close on 800 brands from 150 odd global and local exhibitor companies.

Although stand sales have only just opened, they are selling fast, with familiar local and global companies returning. Exhibition director Simon Robinson says. “The three-day event attracts exhibitors who are leaders in their categories – shape shifters of the highest calibre and we are excited to see what tech trends they will showcase this year.

“Technology is increasingly the genesis of creative expression. Our show has become the hallmark for the expression of creativity and it is about origination and bringing ideas to life using the latest tech in niche verticals,” says Robinson.

Trends

Some of the broad tech trends being predicted for the year ahead include the advent of Virtual Reality (VR) entertainment stations that are used for low-cost, high-quality VR experiences. Others include exploring the potential of augmenting reality through sound.

“There is no doubt that VR and Augmented Reality (AR) are disruptive digital technologies that are changing the future and it is trends like these that may find their way onto the Mediatech conference programme. Adding to this, the event is about giving visitors the opportunity of tapping into the possibilities that exist now and in the future using technology.

“Experiences that break through to consumers are increasingly valuable to brands and one of the few effective ways to do so is through the deployment of tech. With this in mind, we believe that the show is a world where people and brands can raise their creative potential.”

Exhibitors sign up

Broadcast and film and video production exhibitors already signed up include businesses such as Jasco, Inala and Concilium Technologies. On the AV integration and live event technology front, companies such as Christie, Crestron, Viva Afrika and Electrosonic have already confirmed their participation.

For sales queries and bookings, call Claire Badenhorst on +27 (0) 71 688 4065 or email az.oc.hcetaidem@selas.