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Intellectual property pointers for enterprising e-tailers
Getting into the online retail business is tricky stuff. Aside from the difficulties any business faces, e-tailers must also worry about whether they're violating anyone's intellectual property. A few IP attorneys offer some tips for navigating the tough waters.
The Internet has opened up information sharing in unprecedented and ever-expanding ways. This new world is great for creativity and communication, but it's also brought intellectual property rights into question.
It's vital that online retailers understand intellectual property law so that they don't find themselves infringing on others' rights and possibly facing lawsuits and fines.
"IP enforcement and the allocation of resources for that has really skyrocketed in the last decade," Eric Syverson, an Internet attorney specializing in intellectual property, told the E-Commerce Times. "Intellectual property is the most difficult thing in the world to create, but in the world of the Internet, it's the easiest thing to steal."
With that in mind, click here for an introduction to intellectual property law for e-tailers who want to stay legal.
