eBay promotes social consciousness with new site

The online auction operator is trying to change that perception with WorldofGood.com, a website due to launch this week to sell goods produced with social and environmental goals in mind.

eBay developed the site with World of Good Inc., a startup focused on "ethical supply chains" behind consumer products, and licensed the group's name for the marketplace. World of Good will get a share of the revenue from the site, which had been operating for the past six months as an online community focused on the social impact of business.

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