According to the publishers, Noddy appeals to both boys and girls and the target market for the magazine is parents with children between the ages of two and seven-years old.
Noddy is a globally recognised brand, with three million books sold annually and three million DVD sales since 2002. The award-winning Noddy website attracts 250 000 visitors per month. Noddy TV shows are now in 21st century computer-generated imagery and KTV currently broadcasts two Noddy programs every Saturday. Live Noddy shows have been a feature in South African shopping centers for a number of months.
The new magazine aims to bring all this fun together, with child-empowering stories, educational games, puzzles and projects all done by Noddy and his entourage of adorable friends. Parents will be able to use the title to assist in the learning process for small children.
