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Media24 to publish Idols West Africa
Media24 Africa has secured the exclusive rights from Fremantle Media and M-Net to publish the official Idols West Africa magazine. Currently in production, the 76-page, glossy publication will be packed with exclusive stories and interviews, behind-the-scenes photos and gossip and will celebrate West Africa's rich musical heritage.
“M-Net is delighted with the affection and enthusiasm being demonstrated by our audiences for Idols West Africa,” says Joseph Hundah, M-Net operations director for sub-Saharan Africa.
“This show found global success and we are proud that our West African version is being embraced in the same manner. We are confident that a magazine dedicated to this show will find its own readership as audiences look for more information about the young stars of the show.”
The Idols West Africa magazine will have a print run of 35 000, a cover price of N500 and will be available in Nigeria and Ghana as of mid-May 2007. The title will be marketed through True Love West Africa, Kick Off Nigeria, on Idols and on DStv.
Concludes Douw Steyn, Media24 Africa CEO, “Nigerian titles True Love and Kick Off have impressive circulations and we expect Idols West Africa magazine to be just as popular.”
