Media24 Women to launch In Style South Africa

Currently available in ten other countries, In Style, a monthly celebrity, lifestyle and fashion magazine, was launched in June 1994 by Time Inc. and within twelve years has emerged as one of the most successful magazines on newsstands today, according to the publishers.

Comments Marí Lategan, publisher of Media24 Women's Magazines, "It is one of the most dynamic international women's titles and with its mix of celebrity, lifestyle and sophisticated fashion philosophy, we know that it will find a unique and leading place in the South African market."

In Style takes a fun and inviting attitude towards style in all its forms which include special issues, international editions, television programming, books, and website InStyle.com, which has more than 29 million average page views per month, according to the publishers.

Focusing on fashion, beauty and lifestyle and showing the personal side of celebrity, the magazine aims to inspire readers to express their individual style.

The monthly title will have a cover price of R26.95 and will be available at all leading retailers and magazine distributors.

"This licensing agreement combines the publishing expertise of Time Inc and Media24. We are confident that In Style South Africa will be a huge local success," concludes Lategan.