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Marketing & Media#BehindtheCampaign | Ford’s new TVC: A tribute to the South African character
Danette Breitenbach 3 Jun 2026





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The video series explores different parts of the city and was created with the aim to tap into the global ‘travel like a local’ travel trend - giving visitors seeking immersive, authentic experiences a chance to discover new places where locals know best in where to eat and what to experience. The series already has a number of special Cape Town destinations under its belt - from Khayelitsha to Constantia.
If you haven't walked among the colorful houses of the Bo-Kaap or had a Cape Malay koeksister at Biesmiellah Restaurant, this video will inspire you to visit and experience Bo-Kaap's culinary treats, cultural richness, entrepreneurial spirit and warm and welcoming people.