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The Annual reviews women's consumer demands
The Annual, described as South Africa's biggest hardcover brand communication review, details modern consumer demands and two main trends: Women control the TV remote and now they own the brand and digital.
Launched last year at the Smartest Event, the 2012/2013 edition unpacks industry trends, with some thought-provoking analysis on some of the biggest names and brands to look out for in 2013. Brands are put to task in this edition, which unpacks changes in the society's behavioural purchasing decisions and making use of digital media to tap into this market.
A shift in the consumer market has made way for marketers to start developing brands that are consumer orientated and meets their overall needs. Packed with brand statistics, case studies and agency profiles, the book delivers all the analysis, tips and facts on understanding the rise of the female consumer.
Brand success
"Trends and marketing tools have always necessitated a plan of action, and outline a critical role in drawing up a key focus to address the various influences in the market that will ultimately lead to brand success" says Jeremy Maggs, Future Group director.
Buy the book to find out who won the Agencies' Agency Year Award in 2012 and why it stood out as the best in the industry. It is now available at Exclusive and Wordsworth Bookstores for R340.
