DSE 2014 to focus on 'Interactive Consumer Engagement'

It is part of the expo's seven-track educational conference and is designed to help attendees learn how and when to take advantage of the newest technologies available, how successful interactive strategies are being implemented and how to integrate them into their digital signage installations to strengthen those relationships through proactive engagement in a variety of retail environments.

Topics

• The Engaging User Experience & the Natural User Interface
  
• The New Arena: Digital Out-of-Home Entertainment
  
• Adidas: Interactive Window Shopping
  
• Configuring the Interactive Environment

Richard Lebovitz, educational director for Exponation, which produces DSE, said, "The programme offers a variety of compelling examples of how the newest technologies are being deployed, approaches that work best in different types of venues, and how brands are monetising their investments."

For more information, go to www.digitalsignageexpo.net.