DSE 2014 to focus on 'Interactive Consumer Engagement'

Digital Signage Expo (DSE), one of the world's largest international tradeshow and educational conferences dedicated to digital signage, interactive technology and digital out-of-home networks (DOOH), opens in Las Vegas on 11-13 February 2014. It will feature a new, comprehensive four-part interactive technology seminar programme that will showcase new and exciting applications of the latest innovative advancements in interactivity.

It is part of the expo's seven-track educational conference and is designed to help attendees learn how and when to take advantage of the newest technologies available, how successful interactive strategies are being implemented and how to integrate them into their digital signage installations to strengthen those relationships through proactive engagement in a variety of retail environments.

DSE 2014 to focus on 'Interactive Consumer Engagement'

Topics

The Engaging User Experience & the Natural User Interface
The New Arena: Digital Out-of-Home Entertainment
Adidas: Interactive Window Shopping
Configuring the Interactive Environment

Richard Lebovitz, educational director for Exponation, which produces DSE, said, "The programme offers a variety of compelling examples of how the newest technologies are being deployed, approaches that work best in different types of venues, and how brands are monetising their investments."

For more information, go to www.digitalsignageexpo.net.