TrashBack and Mobilitrix have collaborated to reward participants for collection various types of solid waste in the Imizamo Yethu informal settlement in Hout Bay as part of the incentivised programme known as uphinda-phindo!
Meaning 'repetition' in Xhosa, the project was launched in September 2011 with local NPO Thrive, the Hout Bay Recycling Co-op and The Broccoli Project and has collected more than 22 tons of recyclable materials.
As a mobile reward and mobile CRM specialist, Mobilitrix provides direct engagement to participants, using the mobile phone to enhance and automate the current pilot project so that it can be scaled easily. It will also make available a wider selection of mobile rewards, including mobile vouchers and coupons for retail stores across the country.
Andrew McNaught, co-founder of TrashBack commented, "As we expand, we want to work with companies that provide us with smart and relevant technologies that fit our business goals. Mobilitrix provides us with this technology and thinking. We also wish to partner with various retailers to set up mutually beneficial relationships"
Chris Rolfe, CEO of Mobilitrix noted, "The role of mobile CRM and rewards in direct consumer engagement is central to this learning and sharing relationship. TrashBack is an innovative and dynamic business that is bringing meaningful change to Imizamo Yethu. We look forward to the journey with them."
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.